Strategies and Stories
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Insights and Research on Sustainability and Strategy
Courting Strange Bedfellows
-- How can we mobilize groups of people who think and feel differently?
What is the Real Purpose of a Think Tank
? -- (hint: it's not just to think)
PG&E's Break with U.S. Chamber over Climate Change Presages Major Reframing of the Climate Narrative
-- PG&E's decision to pull out of the U.S. Chamber of Commerce over the Chamber's intransigence on climate change offers an opportunity to shift the media narrative to a new framing that is much more helpful.
Aligning Story and Strategy
-- What does the Apple "1984" advertisement below have to do with effective strategy and messaging at your non-profit or sustainable business?